MobiPro » Carriers

T-Mobile favors myTouch 3G over Touch Pro 2 Launch

admin — Wed, 12 Aug 2009 06:36:47 +0000

I am hoping someone can clarify this for me, because I don’t quite understand this. It seems that the T-Mobile Touch Pro 2 release hasn’t been nerly as aggresive as all the efforts that went into the myTouch 3G release. You should just see the mytouch 3G Unboxing.

So it is the eve of your company launcing a phone that has been highly sought after for the last 6-12 months and you are the first company who will launch it in the United States and possibly have an exclusive for a few weeks. The device might be the most powerful Pocket PC on the market and your first 3G Power Business user phone. Your company still hasn’t released a lot of official information. On your website’s home page you have your featured pictures set to the mytouch 3G, Samsung Highlight/Comeback, Sidekick LX and a Motorola W490. Bloggers and media outlets are confirming and speculating 5 different price points for your product. Supposed confidentail internal memos and documents circulate the internet with varying information regarding pricing. Something doesnt quite make marketing sense to me. I know T-Mobile is not alone in having this approach that other carriers play.

Here are a few thoughts that I have. T-Mobile was rather organized with their launch of the myTouch 3G. They announced in advance when there pre-ordering dates will be and even provided pricing. They conducted their pre order period in an orderly fashion and had their release. They kept control of the information. It is clear they know how to do it right. Building a stong marketing campaign ahead of time in conjuction with the manufacturer could go along ways in building more demand especially when you might have a situation where you have an exclusive for a short period of time. Even the iPhone gave definitive informatin in the weeks leading into their launch. Needless to say a lot of people out there like me who have been following the device for the last few months sound exhausted and finally ready to just buy the phone and move on. Below you will find an Unboxing of the T-Mobile Touch Pro 2 from Phone Dog. You can also go to CNET for their offical review by Bonnie Cha.

Attack of the Androids

admin — Tue, 04 Aug 2009 05:42:17 +0000

Beware, an Android device will be attacking a cell phone store near you. Last year we came to know and respect the G1. Most analysts found the phone to be exciting and adequate for a first try for Google, however many experts insisted that at the time there was nothing game changing about the G1. Over the course of this year Google has aggressively worked to provide updates to their devices and introduced many cool application such as Google Latitude (an LBS location based service). They have wisely made their apps available to non Google phone customers. This strategy has worked well as a method to pluck away windows mobile and iPhone users.

Google’s newest North American Phone, My Touch 3G will widely be available here in the US this week. Early reviews of the phone have been positive, however I dont see this as a game changing device. It’s just more evidence that Google is taking another huge step in the right direction.

The HTC Hero is the latest Android device that is making a lot of noise in Europe. The Hero is rumored to be headed to Sprint sometime in the late fall. Every week that goes by another new Android device rumor is appearing. Sources have recently revealed that 18 new Android devices may be released this year. HTC has also revealed that it expects to potentially have 50% of their product line be Android based phones next year. Google is also branching out from HTC and planning on working with Motorola, Acer, and Samsung. Microsoft and Apple just keep hearing the Android footsteps coming. The real question is; are they diversifying their product line too much and too fast? Only time will tell. Here are a few other Android Headlines.

Android Netbooks coming from Acer this year after all.

Android to challenge Rim for Enterprise Users

Motorola’s Sholes Smartphone headed to Verizon

New Mobile carrier to challenge the Giants

admin — Sat, 11 Jul 2009 07:14:38 +0000

For $79.95/month ZER01 Mobile (a new mobile carrier) is introducing a new plan that offers unlimited everything. Unlimited Voice / Data Transfer / Texting / Internet (24/7) Unlimited Calling to the US and Canada for Domestic Plan. Unlimited Calling to US/Canada and 40 other countries with the International Plan, $89.95 a month. ZER01 touts it is the first Mobile Virtual Enabler Company to offer true Mobile Voice over IP services at a carrier level. They have all data traffic from their customers routed out of the MNO’s networks to their own data and call routing network and providing their own support and billing services.
Apparently ZER01 did a soft launch on July 1 to a select group of people. A widespread launch is expected later this summer. There has not been a lot of press considering the magnitude of how this would affect the major carriers. I am eager to see how this will work. There hasn’t been a whole lot of new information on their website regarding how customers can sign up. In a quick google search I did, I was directed to multilevel marketing programs for the carrier.