I am hoping someone can clarify this for me, because I don’t quite understand this.  It seems that the T-Mobile Touch Pro 2 release hasn’t been nerly as aggresive as all the efforts that went into the myTouch 3G release.  You should just see the mytouch 3G Unboxing.

So it is the eve of your company launcing a phone that has been highly sought after for the last 6-12 months and you are the first company who will launch it in the United States and possibly have an exclusive for a few weeks.  The device might be the most powerful Pocket PC on the market and your first 3G Power Business user phone.  Your company still hasn’t released a lot of official information.  On your website’s home page you have your featured pictures set to the mytouch 3G, Samsung Highlight/Comeback, Sidekick LX and a Motorola W490.  Bloggers and media outlets are confirming and speculating 5 different price points for your product.  Supposed confidentail internal memos and documents circulate the internet with varying information regarding pricing.  Something doesnt quite make marketing sense to me.  I know T-Mobile is not alone in having this approach that other carriers play. 

Here are a few thoughts that I have.  T-Mobile was rather organized with their launch of the myTouch 3G.  They announced in advance when there pre-ordering dates will be and even provided pricing.  They conducted their pre order period in an orderly fashion and had their release.  They kept control of the information.  It is clear they know how to do it right.  Building a stong marketing campaign ahead of time in conjuction with the manufacturer could go along ways in building more demand especially when you might have a situation where you have an exclusive for a short period of time.  Even the iPhone gave definitive informatin in the weeks leading into their launch.  Needless to say a lot of people out there like me who have been following the device for the last few months  sound exhausted and finally ready to just buy the phone and move on.   Below you will find an Unboxing of the T-Mobile Touch Pro 2 from Phone Dog.  You can also go to CNET for their offical review by Bonnie Cha.